Meet Aileen, a graphic designer graduated from Massachusetts College of Art & Design. She is the founder of Digital Point HQ.

Aileen wanted a brand that would demonstrate her luxurious perception for design while maintaining a timeless style. The identity of the brand created reflects her minimalist, elegant and modern personality.

For the design of the brand, we applied a gold foil to reflect modernism and luxury. We use plants to symbolize growth and development. Black was added due to its elegant properties. Finally, we implement marble to strengthen and consolidate the design